About The Village
The owner/ operator of Collaboration Village, LLC was born and raised in Louisville, KY and is now a Southern Indiana resident. She created Collabo Village because she loves her people and she wants to see us thrive. Time and time again, we’ve seen injustices take place in our community and blatant acts of racism in business establishments that we spend our hard earned money on to support. She felt she needed to do something. Collaboration Village, LLC is how she’s decided to leave her mark in the development and growth of our community. Her hopes are that we become more intentional about where we spend our “black” dollars. Did you know that our community is glowing with “black excellence”? There are businesses functioning in the Louisville and Southern Indiana area that a lot of us did not realize were black owned. Collabo Village will help to get the word out and will make it easier for consumers to find black owned businesses to support in the Louisville and Southern Indiana area. The numbers are clearly there. Maggie Anderson (2015, truthbetold.com), says that “If the middle-class black consumers were to spend a little more — 7 percent more, just 10 percent of their spending — with black firms and the mainstream firms that engage them, we can create almost 1 million jobs.” If that doesn’t help us to build our community, what will?
According to a recent study by the Nielson Company, African Americans will have $1.1 trillion in collective buying power by 2015 (increasing to about $1.3 trillion by 2017), increasing our impact on the economy.
Nielson also reports that African-American consumers have unique behaviors from the total market. For example they're more aggressive consumers of media and they shop more frequently. Blacks watch more television(37%), make more shopping trips(8), purchase more ethnic beauty and grooming products(nine times more), read more financial magazines(28%), and spend more than twice the time at personal hosted websites than any other group.
According to NAACP "Currently, a dollar circulates in Asian communities for 30 days, in Jewish communities approximately 20 days, and white communities 17 days. How long does a dollar circulate in the black community? 6 hours!! African American buying power is at $1.1 trillion; and yet only 2 cents of every dollar an African American spends in this country goes to black owned businesses."